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The Hawaii Knowledge Deficit

Hawaii's Largest Selection of Activities

An important part of the job of the Hawaii Tourism Authority (HTA) is to overcome preconceived notions about Hawaii that discourage tourism. Tourism is too important (21% of the state’s economy) for Hawaii’s image as a vacation destination to be mainly a place where mom and dad or grandma go, although their importance for Hawaii's tourism cannot be overstated. HTA wants Millennials to contribute more to the $43 million per day spent by visitors. But HTA realizes that Millennials don’t know enough about Hawaii. Traveler’s lack of knowledge of Hawaii’s attractions, however, is a much bigger problem than just Millennials. Over the years, Tom Barefoot’s Tours has learned that most of our hundreds of thousands of clients, and arguably most visitors to any of the Hawaiian islands, arrive in and leave Hawaii unaware of most of the unique features and experiences waiting to be discovered in the islands. We created a 10,000+ page website in order to compensate for this shortcoming as well as provide the digital tool for researching and booking activities and tours on each island. That's the equivalent of more than 25 travel guidebooks! And whereas travel authors pride themselves in producing new editions of their Hawaii guidebooks every two years, we post changes almost every day.




Partnership Blog

Tom Barefoot’s Tours (https://www.tombarefoot.com) wants to help you find just the right accommodations on any island in Hawaii. That’s only one of the many reasons for creating our affiliate program and partnering with more than 100 owners and managers of Hawaii’s resorts, hotels, vacation rentals, B&Bs, inns, renters of apartments, cottages, cabins, homes and condos.

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Tom Barefoot’s Tours has been really happy to help young adults, their parents and grandparents to vacation together in Hawaii. We all know that multigenerational travel is a growing trend, but our staff experiences special gratification by bringing several generations together and helping them to select just the right activities and tours.

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Hawaii always has had a great reputation as a vacation destination for “getting away” and “recharging”. However, clearly many travelers expect more than superb beaches, sun, luxury retreats, and such from their vacations in Hawaii.

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Just about everyone that knows anything about Maui has heard the name Haleakala. The “House of the Sun” has the highest peak on Maui (10,000+ ft.

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A few decades ago a small group of activists in Hawaii decided that it was time to revive the Hawaiian language, for Hawaiians to relearn their native language and Hawaiian to be included in traditional schools.

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Having the envious mission of customizing experiences in Hawaii for clients and guests, wedding and special event planners know that each beach on each Hawaiian island is very different, visually and in the feelings and spirit that they communicate.

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Adventure travel is one of the most popular segments of the travel industry. In recent years there has been tremendous global growth in adventure travel.

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Everyone’s favorite things to see and do on Oahu probably include snorkeling and mingling with sealife in the turquoise waters of Hanauma Bay and strolling down the long beautiful arc of sand at Kailua Beach.

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No one should be surprised that Paradise has a housing shortage, especially on Oahu which has about 40% of future housing needs. According to recent projections, Hawaii will need an additional 65,000 housing units statewide by 2025.

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Each of Hawaii’s islands can claim to be one of the most beautiful places in the world. Many people using Tom Barefoot Tours (https://www.tombarefoot.

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An important part of the job of the Hawaii Tourism Authority (HTA) is to overcome preconceived notions about Hawaii that discourage tourism. Tourism is too important (21% of the state’s economy) for Hawaii’s image as a vacation destination to be mainly a place where mom and dad or grandma go, although their importance for Hawaii's tourism cannot be overstated.

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Many travel agencies primarily target the "luxury travel" market. However “luxury travelers” by no means constitute a homogenous market.

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Why You Should Use Tom Barefoot's ToursWe only book activities and tours in Hawaii, nowhere else. We book over 400 proven vendors and over 1600 different activities and tours.

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In case you haven’t noticed, there’s a digital arms race in the travel industry. It’s the inevitable result of the ongoing digital and mobile revolution.

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Tours & activities account for about 10% of global travel spending annually. Increasingly travelers are seeking out activities and tours that exactly fit the experiences that they want, their values, physical capabilities, and other personal needs and preferences.

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Tours & activities account for about 10% of global travel spending annually. Increasingly travelers around the world and in Hawaii are seeking out activities and tours that exactly fit the experiences that they want, their values, physical capabilities, and other personal needs and preferences.

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The “millennial generation” (born between 1981 and 1996, also known as Gen Y) increasingly is a target market for the travel industry and other businesses catering to consumers.

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