The 80's and 90's


In the 80's Tom upgraded locations and moved from his activity kiosk to a much larger store. Here on Front Street, Tom Barefoot's Tours grew and it was not too long before there were so many return clients calling back that he had to open a second location just to deal with all the phone calls that were coming in.

During this period Tom Barefoot's Tours hired many employees that are still working with him to this day. As the eighties passed by Tom's company grew, and so did his family. In 1984 his son Jake Barefoot was born. Jake grew up in the shop and no one was surprised when he started "officially" working there when he was 15 years old.




Company History

When Tom first got to Maui in the early seventies there was no centralized place that visitors could go to make reservations for all their activities, and there was definitely no discounting in the Hawaii activity industry.

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When I first arrived on Maui in 1973 I was fresh out of college and was brimming with a desire to get something happening on the island.

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In 1996 Tom Barefoot's Tours founded tombarefoot.com with a single webpage. Since then their web presence has grown to well over 15,000 pages. Initially, Tom wanted to make an "online brochure" for each activity that he offered.

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