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Jake Barefoot, Vice President

Jake Barefoot, Vice President

I was born in Lahaina, Maui in 1984. My Dad had already been running Tom Barefoot’s Tours for years and some of my earliest memories took place in our various shops in Lahaina. Since as long as I can remember my Dad and I have been going on tours and spending time together working on the business. I remember when I was young I would frequently beg my Dad to take me to work with him instead of leaving me with a babysitter. Most of the time it would work if I told him that I would be quiet and do something productive. He would make sure I kept busy by giving me simple tasks, like organizing the brochures or helping “Auntie” Marci in her office. Growing up I always wanted to be like my Dad and started working “officially” working with him as soon as I was of age. It began as an after school job that lasted all the way through high school. After high school I didn’t initially want to leave home and began working with my Dad full time. During this year I frequently ran into situations where it felt like I was trying to reinvent the wheel. I began to realize how much an education would benefit my life, so I began applying for schools and searching for scholarships.

I ended up attending Southern Oregon University (SOU) in Ashland, Oregon. SOU had a good exchange program with Hawaii and I was delighted to find out that there were many other kids from Hawaii that went to SOU, so I had no trouble making friends. I spent 4 years in Oregon before I graduated with a Bachelors Degree in Business Administration. I majored in Business Management, minored in both Marketing and Communication and also earned a certificate in Human Resource Management (unlike many of my friends I knew exactly what was waiting for me when I was done with school and did my best to prepare for it). Within three days of my Graduation Ceremony I was back at home on Maui, answering phone calls at the Tom Barefoot’s Tours Administration Office.

Since I got back I have done almost every job there is to do in the company. At one time or another I have played the role of being a Sales Consultant (on the phone and in the store), a Market Research Specialist, an Office Assistant, a Sales Manager, a Web Master, a Photographer, a Videographer and more…I've gotten to do some amazing things while I've worked here, and I truly love my job.

What I Like To Do

When I’m not at work one of my favorite things to do is to go to the beach and play with my black lab Holly Girl. When I'm not outside enjoying Hawaii I like to work with my computer. Since I was a kid I loved playing with electronics. I was one of those kids that you had a hard time pulling away from my video games. Since the beginning photography and making videos have been hobbies of mine. Somehow I managed to turn my hobby into a profession and most days I can be found out in the field making movies for Tom Barefoot's Tours website. On my days off, my cameras usually don’t get to rest, I can usually be found out and about making films of my own adventures. Aside from photography I also have a deep love for the ocean. Although I don’t find as much time for it as I did in the past, I love to surf, skimboard, fish, dive…..and just hang out with my friends at the beach.

My Contact Information
Direct Phone Number (Local): 808-856-8911
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(Toll Free): 1-888-820-2097
Jake Barefoot


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