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The Company History of Tom Barefoot

Tom Barefoot's Tours is a family owned operation that is owned and operated by Tom Barefoot and his son, Jake Barefoot. Since 1975 Tom Barefoot’s Tours has provided clients with all the information they need to plan the Hawaii vacation of their dreams, at the lowest prices available.

The Early Days (1970's)

The Early Days (1970's)

When Tom first got to Maui in the early seventies there was no centralized place that visitors could go to make reservations for all their activities, and there was definitely no discounting in the Hawaii activity industry. This all changed when Tom Barefoot’s Tours came onto the scene in 1975. Operating out of a kiosk that Tom built by hand, the early years of the company were spent on the corner of Front and Hotel Streets in front of the Pioneer Inn in downtown Lahaina...… (more info)

The 80's and 90's

The 80's and 90's

In the 80’s Tom upgraded locations and moved from his activity kiosk to a much larger store. Here on Front Street, Tom Barefoot’s Tours grew and it was not too long before there were so many return clients calling back that he had to open a second location just to deal with all the phone calls that were coming in...



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1996, TomBarefoot.com Goes Live

1996, TomBarefoot.com Goes Live

In 1996 Tom Barefoot’s Tours founded tombarefoot.com with a single webpage. Since then their web presence has grown to well over 15,000 pages. Initially, Tom wanted to make an “online brochure” for each activity that he offered. Within a few years that vision became a reality, and it hasn't stopped growing since...… (more info)


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