• Hawaii Tours Hawaii Activities Hawaii Adventures - Find us on Twitter
  • Hawaii Tours Hawaii Activities Hawaii Adventures - Find us on facebook
  • Accredited Business in Hawaii - BBBOnline Reliability Program

The Company History of Tom Barefoot

Tom Barefoot's Tours is a family owned operation that is owned and operated by Tom Barefoot and his son, Jake Barefoot. Since 1975 Tom Barefoot’s Tours has provided clients with all the information they need to plan the Hawaii vacation of their dreams, at the lowest prices available.


Company History

Back In The Early Days (1970's)

Back In The Early Days (1970's)

When Tom first got to Maui in the early seventies there was no centralized place that visitors could go to make reservations for all their activities, and there was definitely no discounting in the Hawaii activity industry. This all changed when Tom Barefoot’s Tours came onto the scene in 1975. Operating out of a kiosk that Tom built by hand, the early years of the company were spent on the corner of Front and Hotel Streets in front of the Pioneer Inn in downtown Lahaina.

It did not take …(more info)

The 80's and 90's

The 80's and 90's

In the 80’s Tom upgraded locations and moved from his activity kiosk to a much larger store. Here on Front Street, Tom Barefoot’s Tours grew and it was not too long before there were so many return clients calling back that he had to open a second location just to deal with all the phone calls that were coming in.

During this period Tom Barefoot’s Tours hired many employees that are still working with him to this day. As the eighties passed by Tom’s company grew, and so did his family. …(more info)

www.TomBarefoot.com (1996)

www.TomBarefoot.com (1996)

In 1996 Tom Barefoot’s Tours founded tombarefoot.com with a single webpage. Since then their web presence has grown to well over 15,000 pages. Initially, Tom wanted to make an “online brochure” for each activity that he offered. Within a few years that vision became a reality, and it hasn't stopped growing since.

In 2007 Jake Barefoot graduated college at Southern Oregon University and returned to Maui to work with his Dad. Although Jake’s degree was in Business Management he brought …(more info)

Related Information

A Maui Sightseeing Tour Was My Very First Business on the Island

A Maui Sightseeing Tour Was My Very First Business on the Island

When I first arrived on Maui in 1973 I was fresh out of college and was brimming with a desire to get something happening on the island. …(more info)



submit a Comment

Jennifer from Seattle, WA

Although this is going to be my 4th trip to Maui, I am planning my brother's first Hawaii family trip this July. Along the way, I stumbled into Jon's website mauihawaii.org. I did see your webpage during my research but I was hesitant at first and always read on reviews. Jon highly recommended TOM BAREFOOT'S TOURS. Most of all – your Low Price Guarantee really works! I sent a Facebook Message about the package deal: Atlantis sub/Luau in Kona for $160 and you quoted me $190. Next thing I know - it's there! You guys are amazing! I am so addicted at your website! I have already planned our activities but I keep changing my mind. There's so much to do with so little time! At this point I must truly say: IF YOU ARE GOING TO HAWAII, plan ahead and buy all your tour activities at TOM BAREFOOT'S TOURS. I wasted so much time internet-hopping but I truly believe Tom Barefoot's Tours is ONE-STOP SHOPPING for all your Hawaii tours & activities. THUMBS UP! I am so excited to have found you! Mahalo!